Kava drinking session early 1900’ in Uvea, Wallis and Futuna island

The kava bowl and tapa cloth are important symbols of both cultures. Kava is drunk both ritually and secularly in Futuna. The kava bowl is used to honor chiefs and the existing hierarchy. Tapa cloth is made by women for exchange at rituals that draw extended families together. It is symbolic of women’s wealth, along with specially scented oil. Tapa is also sold to tourists. Food gifts are symbols of welcome and good will. The malae , or meeting ground, is a place where people gather to honor their chiefs (kings in Futuna). The Lomipeau canoe represents the ties between Wallis/’Uvea and the early maritime empire of Tonga of four hundred years ago. It also symbolizes the strong seagoing tradition of these people, particularly their journeys to Tonga, Samoa, and other islands.

Poulaho, King of the Friendly Islands, drinking kava

This engraving after a drawing by John Webber comes from the official account of Cook’s third voyage, ‘A voyage to the Pacific Ocean’, published by Scatcherd and Whitaker in 1784. Captain James Cook (1728-1779) made three separate voyages to the Pacific (with the ships Endeavour, Resolution, Adventure, and Discovery) and did more than any other voyager to explore the Pacific and Southern Ocean.

Cook not only encountered Pacific cultures for the first time, but also assembled the first large-scale collections of Pacific objects to be brought back to Europe. He was killed in Hawaii in 1779. John Webber was the artist on Cook’s third voyage from 1776-1780. Cook was in the Friendly Isles from in May of 1777. The ships then went to Tongatapu, Tonga from June 10-July 10, 1777.

Tongatapu (also known as Amsterdam) was the largest of the Tongan islands. Poulaho was the King of the Friendly Isles. He was one of two important men who assisted the British on Tonga. Paulaho came to visit the ships at Lifuka and accompanied Cook to Tongatpu, entertaining him and his men for the rest of their stay.

In Hawkesworth’s account, a description of Paulaho is: “If weight of body could give weight in rank or power Poulahao was certainly the most eminent man in that respect we had seen, for though not very tall he was of monstrous size with fat which render’d him unwieldy and almost shapeless.” Cook, too, had called Poulaho ‘the most corperate plump fellow we had met with.’

An interesting local ceremony which Cook and his men witnessed was the drinking of kava at the village of Mu’a (Moa). Webber’s drawing of this event is kept in the Dixson Library but is probably the second state of an earlier version described in Webber’s Catalogue as ‘King Pawlehow (Paulaho) drinking his Cava, and attended by the Principal Chiefs of the Island’ (no. 15).

For the actual ceremony we must turn to Anderson, who describes the ceremony following the preparation of the kava: “They then began to distribute it in little cups made of a bit of plantane leaf tied at each end, but where the company is large & respectable as our present one was the person who distributes it calls out to know who the servants shall carry it to, and is commonly directed by one person belonging to the chief who gives the Kava.”

Accordingly, the man with the dish is the distributor of the kava, while another one sitting nearer to Paulaho in the middle of the circle, could be regarded a servant, holding a bowl in his hand. The fact that no other cup is seen indicates the Tongan custom of offering the first cup to the king himself.

Kava in the 1900’s

Polynesian Islands 1900's.

Early 1900’  kava session… 

The Kava Tradition of how people sit around the Kava Tanua (Bowl) during the preparation process and after the process when it is to be served to its consumers. 

It’s a very unique way of showing gratitude and great respect to the Tradition of Kava.  

The mixing crew.

Nowadays, the Kava drink is still prepared in the traditional process in some Pacific islands (Samoa, Tonga and Vanuatu).

In some islands, Kava consumption is subject to a real ceremony. The Kava is performed for special occasions: birth, wedding, birthday, political celebrations.The members of ceremony gather in a silent and very dark place. The ceremony is usually led by a master of ceremonies at a person of distinction. First, the kava is prepared by chewing.

Once the mixture is ready, the Kava is shared between the guests in a coconut container. The host gives out the Kava in order of importance. The Kava distribution enables to develop new social contacts between people.

Polynesians drink Kava as North American Indians smoke a peace pipe. It is a symbol of establishing or renewing social/political ties.  In addition, the Kava has been known to aide Polynesian shamans to get into a trance and commune with their gods and ancestors. Traditionally, women are still banned from the Kava ceremony.

Kava making in Samoa, early 1900

"Ava Ceremony"

The ʻava ceremony is one of the most important customs of the Samoa Islands. It is a solemn ritual in which a ceremonial beverage is shared to mark important occasions in Samoan society. 😇

"Ava Ceremony protocol's"

The ʻaumaga, ‘ava makers must follow etiquette and cultural protocol in the making and serving of the ‘ava. It is usually an honour to be selected for the ceremony. The ʻaumaga, with prescribed roles in the ceremony, were a select guild in the past.

"Ava Ceremony"

The ʻava ceremony within Samoan culture retains the same ritual pattern with slight variations depending on the parties involved and the occasion. It always includes speeches and oratory and the formal drinking of ‘ava, including women if they are part of the ceremony, with special attention paid to precedence in drinking order. One of the most important occasions for the ‘Ava ceremony is during the bestowal of matai chiefly titles.

Kava making in Fiji early 1900

Yaqona Vakaturaga -
the Chiefly “Kava” Ceremony

The Yaqona2 or Kava Ceremony is an important and a hallowed component of the seven ceremonies that forms the traditional Fijian welcome rituals. Accorded to Chiefs, Tribal Leaders, and high Dignitaries, the presentations and the drinking of Kava signifies highest respect and deepest reverence for the Chief, for his or her people and the land (“vanua”) from whence they hail. The completion of the kava ceremony marks the occasion when the visitor and the visited become one people, striving for the same purpose.


Fijian kava ceremonies and other traditional protocols are presented and observed in “silence”. People seated crossed legged on the floor or on the ground at a lower elevation than the chief guest signifying a bond of humility and respect. A “dignified silence” is observed by everyone all throughout the ceremony, accept for the “Matanivanua” who directs the ceremony and act as the link between the people and the chief.

Drinking Kava

Kava is mixed in a wooden bowl called “Tanoa” carved from a hardwood “Vesi” (intsia bijuga). Attached to
the front end of the Tanoa, is a string made of coconut husks fibers with white cowrie shell(s) tied at its end.
This string is called the “Sau”.

When the Sau is rolled out, it signifies that the commencement of the
ceremony and when rolled back, it marks the end of the kava ceremony. The honored guest is seated
directly in front of the Sau.

Kava is served in a coconut shell called “Bilo” carried around by the cup/bilo bearer the “Tu Yaqona”. When
presented, the recipient drinker must clap his/her hands three times, take the bilo and drink the Kava
until empty in one gulp. The tu yaqona will proclaim “maca” (pronounced- mother) to signal the emptying of
the bilo.

Everybody will clap their hands. Kava is usually served in pairs, the first cup is for the chief quest, the second is drunk by his/her “Matanivanua” (Herald) on behalf of the people. The herald is known in some Pacific cultures as the “talking

chief”. The matanivanua decides the strength of the kava mix and the number of people to drink.


Gerol from Waterfall Nakamal will walk with style with his new kava-world t-shirt.

While serving customers at the Waterfall Nakamal he will look fashionable with his new look…

What a way to show your passion for what you do with in your working environment and what better way but to put on a kava-world t-shirt.. 😉


Tingting gud long graon blong yu.

Tingting gud long smol bis graon we yu kat long community or area blong yu.
Sapos yu planem wan gudfala sid tedei, bae yu save kat wan bigfala harvest long end blong dei wetem smile long fes blong yu.
Graon ikat value blong hem istap oltaem mo yumi mas usum long wan wei we bambae i benefitim yumi long future.


Photo: planting of kava in a community of efate at mele villiage.

Kassav DRINKING KAVA in Port-vila!!!!

The famous French West Indies 🌴🌴🌴🌴🌴zouk band Kassav is in Vanuatu!

They arrived earlier this week in Port-Vila and are ready to rock Korman Stadium tonight !

Zouker zouker 🕺🕺💃🏽💃🏽😁😁😍😍😍😍😍👍🤙🤙🤙

Port-Vila is the first concert of their South Pacific Tour, they will then go to Noumea, Wallis and Futuna, Tahiti and Japan.

Last night, a small welcome coktail party was organized by the newly arrived French Ambassador at his Residency in Tassiriki to welcome the 41 years old Zouk Band.

Kava was served courtesy of Kava.-World.com, one tanoa full of Pentecost kava and the other kava from Malekula. kava was nice and enjoyed by the guest, and by the end of the coktail, both dishes were empty ahahahahahhah.

After traveling all the way from France and having had reception cocktails everyday since their arrival- with kava, some of the band members were a bit tired and it was an early night for all, as they needed to have a bit of rest ready for the BIG NIGHT today!

Georges Decimus, one of the lead singer, was the biggest kava drinker of the band, coming regularly in the kava-world.com corner to lift a shell 🙂

So maybe he is now going to change the lyrics of their top chart song : 😊😊🙃🙃😅😅

Si janmé on jou🎶🎶
Mwen tonbé malad
Kava la sé sel médikaman nou ni (sa kon sa) {x4}
Si sé sa mwen an nou zouké
Mi’i kon sa … Mi’i kon sa …
Kava la sé sel médikaman nou ni (sa kon sa) {x4}
An malad {x6.

Translation of their hit lyrics, with a few changes 😁😅🎶

If one day
I got sick
Kava is the only drug I need

🤙🤙🤙🤙🤙🤙🤙zoukkke vilaaaaaaaaaa AND SEE YOU ALL TONITE

The Legendary Jean Philippe “Pipo” Marthely

Rugby stars

Legendary New Zealand All Black Dan Carter and Fijian Joe Taliga Rokocoko having a small kava relaxing session away from home ….

Wishing all the South Pacific Teams all the best in Rugby World Cup Japan 🇯🇵 for the coming games!

Kavalytics to modernize our industry

KavaLytics™ provides clients with a fast, affordable, accurate and validated quality assessment method for Kava using a spectrometer, paired with a powerful, cloud-based artificial intelligence machine-learning platform that is intended to implement quality controls and traceability throughout the Kava value chain.

Simply point the scanner at a bag of Kava powder and get instant lab quality results on any blue tooth enabled IOS device.

Print, save, or email the analysis results on the spot, or create a label to apply to the product, complete with a QR code for quality control, traceability compliance and added value at each step of the value chain. x

Quality Control is a must and is now more affordable and easier for everyone with this new tool developed in the USA to help all the stakeholders of the Kava Value Chain, from agents in the island to consumers in New York City !

We have done in the past with the Food Laboratory in Port Vila NIRS analysis between 2012 and 2014, and it was great, but the equipment needed regular and very expensive recalibration so it sadly stopped after a while. With new technology and online software updates, it seems that this is no longer an issue…

A portable scanning method 😁. With this sort of inovation, we will have better knowledge of our products and make sure the consumers have the best kava experience possible, which is a must to develop our markets and bring kava to another level. 🌎

Congratulations to Kavalytics team for this great innovative tool 👍

A few units already in Vanuatu 😁


Madeline Lai – Kava Trader from South Malekula

Derick Lai, Madeline’s father is an individual farmer and he ships kava every few weeks from Malvakal village, South Santo priorly for his daughter’s tuition fee.

Madeline currently lives with her extended family here in Vila whilst taking courses at VIT, her determination was to pursue her goals in tourism management.

” I thank my father everyday for financially supporting me with my tuition fees, I come here at Anamburu every few weeks and sell kava to raise funds for my studies…. when I am busy with my courses it is my uncle that helps sell them for me… Selling green kava has tremendously help me in all means financially especially when living in the town”


#KeepGrowingOurGreenGold 🌱💚🥥

Michael Louze the Kava Lover

Michael Louze is not only the Director of the South Sea Commodities and the Chief Founder of the ultimate Kava World platform but he is one of our nation’s strong agricultural economic advocate and like many others he is also a persistent global kava reformer. 

Michael was raised as a child back in the hearts of Vanuatu then later left for studies to France and West Indies. It is not till early 1999 after Michael’s return from studies overseas where he develops his capacity and passion in agriculture working and networking with several agricultural jobs such as coffee in Tanna, cocoa in Malekula , plantations in Norsup and then in Santo. “ Kava was one of the activities amongst others , but it’s importance grew bigger when I worked in Santo for the biggest kava exporter at that time. In 2010, I resigned and moved to Vila and started SSC, which trade and distribute various agri products but mostly export kava.. Kava is a very competitive market , and because of the higher operational cost to operate from Vila than Santo, the lesser volumes etc. I had to think about a strategy to make the activity sustainable, so decided to go for hundred percent top quality and exclusively sell selected Noble kava cultivars “explained Michael.

Michael posing during his recent visit to the Arc of Triumph, Des Champs Elysees, Paris France

South Sea Commodities is solely owned by Michael and is a small structured Vanuatu Kava wholesaler. With the export warehouse located  in Vila and a well organized network in the islands; dry kava is purchased directly from selected agents and kava farmers throughout the Islands and is then collected and processed for export to various regional and international markets. “ I like my freedom and been able to travel around ( with always kava in the back of my head)..and I already have my quantity of work, so my goal is not to increase volume crazily, but maybe to organize the operation differently to grow without more work and headaches ahaha”, added Mr Michael. SSC has been dealing with the kava industry for almost ten years and those regular travels through the islands are prioritized to sourcing the best kava for its market ensuring the quality of the product exported.

Given experiences and a wider expertise in international kava marketing; Michael stated that Vanuatu by far is the biggest kava exporter, Fiji however is of a fairly similar level producer but export much less as they have a huge local market for their dry kava. Michael further clarified that it is obvious kava juices consumed in other producing PIC is often much weaker and this is not solely a result from different cultivars and varieties but firstly the kava juice is extracted from dry not green fresh kava and most importantly this is preferably how most regional kava consumers in Fiji, Samoa and Tonga like to drink their kava for a more relaxant refreshing drink rather than the ‘Vanuatu style’ drinking where the mix is more concentrated with an after reaction of instant kava drunkness.  

“Kava is not an easy market !” expressed Michael “it is already a challenge in itself coordinating kava supply, demand and stabilizing the market prices. There are constant quality issues from a very inhomogeneous supply as kava is grown and harvested differently in various geographical environments by mainly small holders or small scale farms. It is therefore normal that the supply fluctuates all the time, and it indeed affects the prices, as for any commodity or agricultural goods. “For the past 5 years, we had a Kava shortage which made Kava harder to source but much easier to sell, and so the price of Kava increased by more than 100 percent .. The high prices motivated the farmers and lot of Kava planting happened and now we have more kava coming into the market ..”

Furthermore, South Sea Commodity  aims to develop its kava network and kava value adding, not only necessarily by further processing but mainly securing the supply and  develop new little explored niche markets. Since SSC commencement of operation it has played a remarkable contribution to the agricultural economic development; promoting Vanuatu kava through its regional and international customers and being recognized as a top quality supplier, in align with the supply chain from kava farmers to the kava drinkers. Thus, this kava industry developed contributes to the social and agricultural economic empowerment, developing the rural areas like never before; providing a working space for everyone, keeping the youths in the islands and therefore limiting urban drift. 

Michael sharing a shell with the respected villagers

All of this awareness and work help promotes kava quality, ensuring kava remains as Vanuatu Green Gold for the generations to come.


On this 30th July 2019, We would like to wish Vanuatu a happy Independence Anniversary!

After the political independence gained in 1980, it is now time to try and achieve a bit more of economical independence , and stop depending on foreign aid …

Kava is achieving this in our islands already… and hopefully this is only the beginning 😁!

Kava has become the south Pacific green gold , and this is even more true for Vanuatu 🇻🇺:

A few facts and figures for all of us to realize the importance of kava , not only as a cultural and social plant, but also as of major economical importance:

✅ Kava exports revenues are the first in term of value, far more than copra, coffee, beef and cocoa.

✅If we include the local market, kava is the commercial activity generating and circulating more money than any other activity like tourism and alike. And unlike other activities, most of the money goes directly to the grassroots and the farmers!

✅Latest census said that more than 26,000 households were involved in kava farming . This is huge and constantly increasing. 
If you then add all the persons involved in the hundreds of kava bars, the transportation, the food stalls with the “mums” selling the finger food in those bars, then you will start to realize how important kava is for Vanuatu.

✅ Kava is empowering our farmers like no other crops before. Our youth stay in the islands rather than coming to the urban areas and be involved in crime, because they realize that by planting kava and staying home, they can make much more money than working in a chiness shop in town or pickings kiwi in New Zealand.

✅Because of kava, we have more shipping lines going to remote places, like Eastern Pentecost, which was ignored until the kava boom! 
Without kava, shipping will almost collapse here!

✅ With kava , our farmers pay speed boat and land cruiser with cash 💰 money… where else in the world can farmers do that ?

✅With kava, for example in Pentecost, Kava is paying for all the school fees, Kava is paying for solar panels, paying for water tank, there is light everywhere because of kava! Not because of a project, not because of the government

Never any foreign aid project had any such impact on our development ! This is the real crop of independence and of self reliance!

Let’s make sure we all work in the right direction to develop our markets and for kava to remain the Green gold for the generations to come !



What’s Good Kava Lovers!

Amongst all now who would be our best Kava Ambassador?


Today Kava World would like to do the honors and nominate; his excellency, the all time Kava King our Fijian Prime Minister Frank Bainimarama
Let’s be clear no political interference here! But how awesome is this Kava King representing our kava tribes from all around the world, first of drinking kava with celebrities like Arnold Schwarzenegger and following with super power leaders like Modi and Xi.

Talk about a kava crowd-pleaser of media coverage, by all means this is great exposure in all forms for our Kava Roots! Our Green Gold !

So yes, thanks again to one of our greatest kava ambassador! 👍🇫🇯

Yaqona demand sees youth returning to villages – FCLC

Youth in the Lomaiviti Province are slowly returning to their villages to tap into the lucrative Yaqona market.

Fiji Crop and Livestock Council Chief Executive Jiu Daunivalu says the increasing demand for yaqona locally and internationally has seen a resurgence in yaqona farming.

Daunivalu says a classic example is the Sawaieke Youth on Gau Island who undertook the Rural Millionaire Farming concept and harvested yaqona worth millions of dollars.

“They harvest their yaqona which is the three-year period from 2014 – 2016 and they got $4.6million and that is a good agriculture practice and that is something that can be replicated anywhere in Fiji and in one month, 73 youths, they have returned to the village because they’ve seen the benefit, they have seen that farming is a career and they can become millionaires.”

He says the same concept can be used with dalo, cassava, and other non-sugar produce if farmers work together with FCLC and relevant stakeholders. The FCLC currently has more than 38,000 registered farmers.

Source; https://www.fbcnews.com.fj/news/yaqona-demand-sees-youth-returning-to-villages-fclc/?fbclid=IwAR3gZ09ERnj9NzpztkTNfyzVGQ8ojleAJD6-h6GJbH4K5yDlEL-E48vii7c


Bula Vinaka Wakanavu Fiji Kava Distributer!

Providing employment, training, revenue and opportunities for the local people in the remote village of Nabua. Empowering young and old kava farmers who are proud to invest in their future and the future of their nation’s economy.

Presenting young grounded and enthusiastic Kava Farmers at Nabua Village, Natewa Bay, Vanua Levu Fiji.



Shout out to one of the States Polynesian International Kava Distributer Pure kava 🥥🙌🙌 🇹🇻 🇹🇴

Here is Lei D. Tapa the Founder of Women Of The Carolinas Fight Life Pro Wrestler’s feedback on how Kava in general has helped soothe her superior sportive life .

” Pure Kava is AWSOME! I’m a pro wrestler, MMA fighter and boxer! This product has definitely helped me relax my mind and body after long hard weeks of training. Some days my body is so sore and tired but still not relaxed and having Pure Kava has helped me with that RELAXATION! I recommend this Kava to everyone and anyone! 💚”


Kava Kauai is a family owned and operated business and takes pride in the fast, friendly service they have been providing their customers since 1996. Located on the beautiful Hawaiian island of Kauai (pronounced ka-why-ee).

Kava has been an important part of the Kava Kauai tribes lives for over 20 years. They enjoy drinking kava and sharing kava with their friends and family in their Kava Circle. It is believed that kava is a healthy, peaceful antidote to the stress of modern day life styles. It is Kava Kauai’s hope, that by using kava, their customers will enjoy more peace and harmony in their lives.

Here is an image from Vanuatu last year 2018 of the young men showing off their Kava haul! Almost ready to pack and ship to Kava Kauai Vanuatu!